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Voltaby TBON

The operating system for your marketing

All your marketing.
One strategy.

Volta connects social, website and campaigns. The AI reads the data, spots the opportunities and tells you what to do, where to invest and why.

Book a demoSee how it works

Official connections · No passwords · You approve every action

OverviewInstagramFacebookWebsiteAdvertisingActionStrategyCalendar

How it’s going. Growing, with 2 alerts worth a look.

Last 30 days, updated overnight

Connected channels

MetaGoogle AdsTikTokAnalytics

Ad spend

€8,420+12%

Leads

312+15%

Cost per lead

€27−9%

Trend

LeadsCost per lead

20 Apr27 Apr4 May11 May18 May

Strategy · awaiting approval

Take Meta to 56% of the budget

+€900 compared with today

Expected cost per lead€27 €22medium confidence

Why. A lead costs €23 on Meta against €41 on Google Ads, and the 25–34 segment converts at twice the average.

Proposed split

Meta 56%
Google Ads 34%

Meta €4,700Google Ads €2,850TikTok Ads €870

Monthly budget €8,420

Integrations

Connect the channels you already use.

You authorise it yourself, from each platform’s official settings. Volta never asks for passwords, and you can revoke at any time. It refreshes itself every night.

  • Instagram
  • Facebook
  • TikTok
  • YouTube
  • LinkedIn
  • Google Analytics
  • Google Ads
  • Search Console
  • Google Business Profile coming soon

Not another dashboard

You don’t need more data. You need to know what to do.

Volta connects what happens on social, on the website and in the campaigns. It spots the opportunities, ranks the work by impact and builds an operating plan that stays up to date.

Scattered signals

  • Instagram · reach −14% this month
  • Website · 1,203 sessions, 9 enquiries
  • Google Ads · €41 per lead
  • Meta Ads · €23 per lead
  • TikTok · 3 videos above average

One strategy

The bottleneck

Paid traffic is arriving, but the website converts less than social does.

Nine enquiries out of twelve hundred sessions: the problem isn’t being found, it’s the contact page. First move the budget to where a lead costs less, then fix the page.

  1. 01Split the budget: Meta 56%, Google Ads 44%
  2. 02Rebuild the contact page: one form, three fields
  3. 03Bring back the Instagram formats that had reach

What Volta decides

What Volta decides. And what it leaves to you.

Content

Proposes what to publish based on what has worked: format, day, time, hook. You approve, and the post goes into the calendar.

  • ReelBehind the scenes of a deliveryMon · 18:30
  • StoryQuestion of the day: trade-in or not?Wed · 12:00
  • CarouselThree cars under €15,000Fri · 19:00

Campaigns

Writes the Google Ads campaign plan and creates it as a paused draft: keywords, ads, extensions. Switching it on is your move, from Google.

Search · Used carsPaused

3 ad groups · 24 keywords · 2 ads · 8 extensions

Validated by Google before creation

Budget

Splits the ad spend across platforms and explains every share, in euros and in percent.

Today

Meta 45%
Google Ads 47%

Volta’s proposal

Meta 56%
Google Ads 34%
  • Meta€4,700+€900Cheaper leads, responsive 25–34 audience
  • Google Ads€2,850−€1,080High-intent searches only: “certified used”, make and model
  • TikTok Ads€870+€180Test: three videos beat the profile average

Priorities

Names the single thing holding growth back right now, with the metric that proves it. Then the rest, in order of impact.

  1. 1Contact page: converts 0.7%high
  2. 2Instagram reach falling for six weeksmedium
  3. 3The Meta pixel receives no events from the sitelow

One recommendation, in full

Every recommendation comes with the data, the reasoning and the expected impact.

No black boxes. What Volta proposes can be read all the way down, and it can be rejected: reject it, and it won’t come back.

  • Reads social, website and campaigns together and says, channel by channel, where you’re strong and where you’re weak.
  • Proposes how to split the spend across platforms, in euros and with the reason for every share.
  • Flags where spend is wasted: stalled channels, unusual spikes, spend without conversions, keywords you pay for while already ranking at the top organically.
  • Builds the editorial plan on the formats and times that actually worked.
  • The decisions that matter come with the why, the data behind them and what you give up.
  • States what to expect, with a confidence level. Then puts actual next to expected.
  • Nothing enters an account unless a person decided it.

Last 30 days, ad spend by platform.

Google Ads

118leads

Cost per lead €41

Meta

194leads

Cost per lead €23

25–34 · Meta: converts at 3.1%, twice the profile average.

How it works

From signal to decision, in five steps.

  1. 01

    Connect

    You authorise your accounts from the platforms’ official screens.

  2. 02

    Understand

    Every night Volta reads social, website and campaigns and connects them.

  3. 03

    Decide

    It builds the strategy: priorities, budget, content, campaigns.

  4. 04

    Approve

    Every action has a button, and the button is yours. One step at a time, if you prefer.

  5. 05

    Measure

    It puts actual next to expected, KPI by KPI, and updates the plan.

Security and control

Intelligence, yes. Autonomy, no.

Volta works on your accounts, so there is one rule: nothing moves without a person having decided it.

PrivacyTermsData deletion
Official connections
You authorise from each platform’s consent screen. Volta never knows your passwords.
Performance data only
Profile, content and campaign statistics. No private messages, no data sold to third parties.
Nothing starts on its own
Campaigns are born paused. Every change starts only after your yes.
Revoke in one click
From the platform’s settings, whenever you want. And you can ask for everything to be deleted.
Says when it isn’t sure
Short history, stale data, a source running late: it writes it next to the advice instead of pretending.

Who uses it today

Born in an agency, for the agency’s clients.

Volta is built by TBON and is the panel we use every day to follow our own clients. The rules of the trade are written into the code, many born from real mistakes; and Volta remembers what you already rejected, and doesn’t propose it again.

  • Car dealers and importers
  • Agencies and studios
  • Service businesses
  • Artists and creators

See Volta on your own data.

Thirty minutes, your channels, no commitment.

Book a demo
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